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Participant Integrity: Ensuring You’re Getting the Right Fit for Your Research

Participant Integrity: Ensuring You’re Getting the Right Fit for Your Research

by Sync Script | May 13, 2025 | Qualitative Market Research, Recruitment, Uncategorized

In qualitative research, the value of your insights hinges on one critical factor — the integrity of your participants. No matter how well-crafted your discussion guide is or how skilled your moderator may be, if the individuals in your study aren’t truly...
Interviews, Innovations & Insights—All in a Day’s Transcription

Interviews, Innovations & Insights—All in a Day’s Transcription

by Sync Script | Apr 7, 2025 | Uncategorized

At SyncScript, we like to say no two transcripts are ever alike—and that’s especially true in the world of medical transcription. One day, we’re listening to a researcher describe a new medical device in technical detail; the next, we’re transcribing a patient’s...
The Trained Linguist’s Edge

The Trained Linguist’s Edge

by Sync Script | Feb 20, 2025 | Qualitative Market Research, Services, Translation

Is the global machine uprising nigh? We think there might be a language barrier. In the last few years, we have seen the rapid growth and slight fall of AI technology as a one-stop solution. What was once touted as an impossibly simple and efficient fix for any issue...
Medical vs. Consumer Qualitative Research: Key Differences in Crafting Insightful Reports

Medical vs. Consumer Qualitative Research: Key Differences in Crafting Insightful Reports

by Sync Script | Dec 4, 2024 | Uncategorized

Qualitative research is all about diving deep into people’s thoughts, experiences, and motivations. But when it comes to reporting on medical topics versus consumer topics, the approach can vary significantly. While both types of research seek to uncover...
Why AI Should Be a Market Research Assistant, Not a Replacement

Why AI Should Be a Market Research Assistant, Not a Replacement

by Sync Script | Nov 4, 2024 | News, Qualitative Market Research, Services

  In today’s rapidly evolving business landscape, artificial intelligence (AI) has become a buzzword in almost every industry, including market research. With the promise of faster data processing, predictive analytics, and sophisticated consumer insights, AI is...
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Recent Posts

  • Participant Integrity: Ensuring You’re Getting the Right Fit for Your Research
  • Interviews, Innovations & Insights—All in a Day’s Transcription
  • The Trained Linguist’s Edge
  • Medical vs. Consumer Qualitative Research: Key Differences in Crafting Insightful Reports
  • Why AI Should Be a Market Research Assistant, Not a Replacement

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