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The Trained Linguist’s Edge

The Trained Linguist’s Edge

by Sync Script | Feb 20, 2025 | Qualitative Market Research, Services, Translation

Is the global machine uprising nigh? We think there might be a language barrier. In the last few years, we have seen the rapid growth and slight fall of AI technology as a one-stop solution. What was once touted as an impossibly simple and efficient fix for any issue...
Why AI Should Be a Market Research Assistant, Not a Replacement

Why AI Should Be a Market Research Assistant, Not a Replacement

by Sync Script | Nov 4, 2024 | News, Qualitative Market Research, Services

  In today’s rapidly evolving business landscape, artificial intelligence (AI) has become a buzzword in almost every industry, including market research. With the promise of faster data processing, predictive analytics, and sophisticated consumer insights, AI is...
Field Management 101: How to Keep Your Qualitative Research Running Like a Well-Oiled Machine

Field Management 101: How to Keep Your Qualitative Research Running Like a Well-Oiled Machine

by Sync Script | Sep 11, 2024 | Qualitative Market Research, Services

Field management is the unsung hero of every successful qualitative research project. Whether you’re navigating in-person IDIs at a fancy facility or juggling Zoom focus groups from your couch, great field management keeps things smooth, reliable, and—most...

Mastering the Art of In-Depth Interviews: Effective Techniques for Uncovering Insights

by Sync Script | Apr 8, 2024 | Qualitative Market Research

In-depth interviews are the cornerstone of qualitative research, providing rich, detailed insights on complex issues that surveys and quantitative methods can’t capture. However, an engaged respondent can only take you so far; the effectiveness of these...

Recent Posts

  • Interviews, Innovations & Insights—All in a Day’s Transcription
  • The Trained Linguist’s Edge
  • Medical vs. Consumer Qualitative Research: Key Differences in Crafting Insightful Reports
  • Why AI Should Be a Market Research Assistant, Not a Replacement
  • Unlocking the Power of Quality Respondents: Strategies for Successful Market Research

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