“Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Liz Granahan, Partner at SyncScript, located in Ambler, PA, USA.”
What’s your business, and who are your customers?
SyncScript is a marketing research support services firm. We specialize in analysis support, qualitative recruitment, transcription, and translation. Our clients are research firms and suppliers, independent moderators, focus group facilities, and similar within the insights industry.
Tell us about yourself
My partner, Meghan Surdenas, and I knew there was a need for an agile support services partner in the industry, really listening and curating solutions for researchers. We set out to build a firm that met our clients’ needs while also fostering a supportive, flexible environment for all our team members to strike a true life/work balance (not the other way around).
I am motivated by the camaraderie of our team, the hustle of new products, innovating, and building relationships with our clients, many of whom we also count as friends. Our business is relationship driven, both internally and externally, which, as an extrovert, is my sweet spot!
The startup of the business was such an exciting time for us, and as a small, agile firm, we get to continue that phase through new products. In the past few years, the way people research has changed, and we have had fun adapting to that through innovations and conversations with our clients.
What’s your biggest accomplishment as a business owner?
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