Our very own Liz Granahan reviewed An Unorthodox Guide to Making Things Worth Making by Tony Fadell for the QRCA website. Here is a summary of Liz’s thoughts!

Tony Fadell, a co-creator of the iPod and iPhone and former Nest Labs CEO, is a valuable compilation of his experiences and insights in the tech industry. This book is particularly beneficial for those entering the tech world or aiming to create successful products.

Fadell challenges the reliance on market research, emphasizing the need for a balance between insights and creative decision-making. He stresses the importance of storytelling in product development, advocating for a compelling narrative to engage customers on both rational and emotional levels.

Furthermore, Fadell encourages entrepreneurs to pursue disruptive ideas that address real problems and captivate their imagination. “Build” offers essential lessons for anyone looking to create products that truly resonate with customers.

Click here to read the full review: https://www.qrcaviews.org/2023/09/21/build-unorthodox-guide-to-making-things-worth-making-tony-fadell/