News
Medical vs. Consumer Qualitative Research: Key Differences in Crafting Insightful Reports
Qualitative research is all about diving deep into people's thoughts, experiences, and motivations. But when it comes to reporting on medical topics versus consumer topics, the approach can vary significantly. While both types of research seek to uncover insights,...
Why AI Should Be a Market Research Assistant, Not a Replacement
In todayâs rapidly evolving business landscape, artificial intelligence (AI) has become a buzzword in almost every industry, including market research. With the promise of faster data processing, predictive analytics, and sophisticated consumer insights, AI is...
Unlocking the Power of Quality Respondents: Strategies for Successful Market Research
In the world of market research, the quality of your respondents can make or break your study. High-quality respondents not only provide richer data but also ensure that the insights gained are both accurate and actionable. This underscores the importance of strategic...
Field Management 101: How to Keep Your Qualitative Research Running Like a Well-Oiled Machine
Field management is the unsung hero of every successful qualitative research project. Whether you're navigating in-person IDIs at a fancy facility or juggling Zoom focus groups from your couch, great field management keeps things smooth, reliable, andâmost...
Utilizing Excel Analysis Grids for Market Research Interviews
In the world of market research, data is essential, but the real game-changer is how effectively you analyze it to extract actionable insights. Enter Excel analysis gridsâa tool that not only simplifies data management but also enhances your ability to uncover trends and patterns swiftly.
From Local Insights to Global Strategies: The Power of Market Research Translations
In today's interconnected world, businesses are no longer confined to local markets. The rise of globalization has opened up vast opportunities for companies to expand their reach beyond borders. However, navigating these diverse markets requires more than just a...
Mastering the Art of In-Depth Interviews: Effective Techniques for Uncovering Insights
In-depth interviews are the cornerstone of qualitative research, providing rich, detailed insights on complex issues that surveys and quantitative methods can't capture. However, an engaged respondent can only take you so far; the effectiveness of these interviews...
Liz Granahan, officially a graduate of the U.S. Small Business Administration THRIVE Program!
Liz Granahan is officially a graduate of the U.S. Small Business Administration THRIVE program! This program focuses on the core aspects of small business ownership and through it SyncScript created a solid strategic growth plan for 2024! Congratulations, Liz! ...
Back to basics â What AI doesnât do for qualitative support services #canAIdothat
Meghan Surdenas wrote an article for Quirks!! #canAIdothat If youâve been to any market research conference or symposium, youâve heard a lot of information on AI. It has transformed how some people work, streamlined many processes and aided some administrative tasks;...
Book Review by Liz Granahan: “An Unorthodox Guide to Making Things Worth Making” by Tony Fadell
Our very own Liz Granahan reviewed An Unorthodox Guide to Making Things Worth Making by Tony Fadell for the QRCA website. Here is a summary of Liz's thoughts! Tony Fadell, a co-creator of the iPod and iPhone and former Nest Labs CEO, is a valuable compilation of his...
SyncScript’s Liz Granahan is Featured on Go Solo, an Entrepreneur’s Website!!
"Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Liz Granahan, Partner at SyncScript, located in Ambler, PA, USA." What's your business, and who are your customers? SyncScript is a marketing...
SyncScript Welcomes Danica Burns to Its Project Team
Press Release SyncScript, a language services and marketing research company, has welcomed Danica Burns to the team as Senior Project Manager. With ten years of industry experience, Danica brings an expansive skillset in project management, marketing, public...
SyncScript Grows to Support Team Expansion đą
PRESS RELEASE PHILADELPHIA, PA., February 25, 2021 â SyncScript is thrilled to announce the addition of Lyndsay Sund, to our project management team. This role supports SyncScriptâs growth, along with upcoming enhanced and new service offerings to support researchâs...
Insights Involvement & an Invitation!
Itâs with great excitement that we share our growing involvement with the Insights Association! For many years, SyncScript has been an active participant with the local chapters. Whether that be sponsoring and attending events, providing transcription for webinars,...
We’re SOARING! đ
Weâre excited to announce that we made the list. The 2020 Soaring 76 Fastest Growing Companies in Philadelphia list. Now, we donât need a list to tell us weâve âmade itâ, but as Philadelphians, weâre pretty proud to have picked up this badge. So, why are we on this...
Top đ Reasons To Excel Your Next Project
In market research, thereâs two words we love most. Easy & Efficient We believe that transcripts lend a hand in accomplishing that goal. Standard transcripts are great on so many occasions, from focus groups, to webinars & everywhere in-between. They...
Translation 101: Ultimate Guide to Translation Services đŁ
Ultimate Guide to Translation Services Weâve relied on translation services for centuries â to open up business opportunities, to facilitate diplomacy, to allow for shared entertainment worldwide and of course to conduct research. Top of mind, translation seems like...
FULL DISCLOSURE: We’re Talking About You. đââď¸
Your hard work and efforts have not gone unnoticed & are surely appreciated. Whether youâre conducting business, while trying to homeschool. Whether itâs trying to find any work that you can. Whether it's claiming the kitchen table as your office for the day,...
Teamwork Tricks & Tools of the Trade đ
If youâre just joining, welcome to the work-from-home party! We've been here a while, but you may be finding it doesnât come without the challenge of how to stay connected. Fortunately, there are a few things you can do to make sure youâre staying on top of the...
COVID-19: What We’re Talking About đ˘
As this challenging time impacts all our daily lives, we are united in support of our global community We wish health and safety for our global community, and are indebted to front-line healthcare workers, and first responders, across our nation. Â These are...
Who are we? A WBENC-Certified WBE ?
Who are we? We're SyncScript, of course. As Gloria Steinem once said, "A feminist is anyone who recognizes the equality and full humanity of women and men." To live with this mindset and experience this progression in our lifetime as thought leaders, is the ability to...
Now Serving: Innovation!
We all know innovation is a critical part of every growing business, but it all starts with how you look at it. Changing your approach, might just be the key to opening the door to more efficient & impactful ideas.
SyncScript Sponsorship: Food, Networking & Giving Back!
SyncScript recently teamed up with other local MR colleagues, to sponsor a night of food, networking and giving back! Hosted by the Philadelphia Chapter of the Insights Association, the evening took place at the beautiful Adventure Aquarium in Camden, NJ on November...
SECURITY ALERT: Have you met SyncTank, yet?
We believe confidentiality should never be a battleground. Meet SyncTANK Armored solutions for security that take your confidentiality seriously. Our robust proprietary, web-based platform, is secured by TLS/SSL to encrypt data in transit, offers storage volume...
SyncScript Celebrates Three Years!
It’s official, we’ve turned three!
SyncScript Secret Sauce
Behind every great company, is a secret sauce. Ours, starts with everyday empowerment!
Do You Know Who’s Doing Your Transcripts?
Automation can make life easier, but when it comes to transcription, it can often cause more headaches. SyncScript offers a personal touch with each project. We don't rely on transcription automation or faceless project management. Working with SyncScript...
Throwing Axes With Philly IA
We recently joined other members of the Philadelphia Chapter of Insights Association for a night of axe throwing in Bensalem! Sponsored by Waldman Research, this event brought together a great group of market research masters for a night of fun...
Out and About with SyncScript
Moderators are the backbone of market research and we love our chance to connect with them at the annual QRCA conference. This year didnât disappoint with engaging speakers, ample time for networking, a fun evening event and a city full of history,...
SyncScript Sponsors Insights Association Event
OK, so we didn't swim with actual sharks, but SyncScript was pleased to sponsor an event presented by the Insights Association's Philly Chapter and Intellus Worldwide last Thursday at the Adventure Aquarium in Camden. The presentation titled "The Good, the...
Is Your Data Safe?
As a trusted transcription and translation firm, SyncScript takes data security seriously. Thatâs why weâve implemented a new web-based platform to ensure the security of your precious information and materials. In addition to signed confidentiality agreements and...
SyncScript CEO, Liz Granahan, Earns Woman of the Year Nomination
SyncScript is proud to announce that our CEO, Liz Granahan, has been nominated for The Leukemia & Lymphoma Societyâs 2018 Woman of the Year! The LLSâs Man & Woman of the Year program is a philanthropic competition to support blood cancer research...
Jason Kelce’s Parade Speech!
SyncScript is representing our hometown by doing what we do best and posting the full transcript of Philadelphia Eagle Jason Kelce's speech. Feel free to check out the clean version here. But, to get the full, R-rated version, email hello@syncscripts.com!...
Medical Transcription for Market Research
Transcribing for medical market research canât be done by just anyone. When medical transcription is left to amateurs, Ipilimumab becomes âI feel really badâ while Pheochromocytoma turns into âFeel the chrome, so I told ya.â What youâre left with is a document of...
The Importance of Finding Reliable Translation Services
Finding reliable translation services in market research can be like bumping into a unicorn. From making sure youâre getting native speakers, to localizing the language, to having a dedicated project management team thatâs always available, securing...
Tips for Better Audio Recording in Market Research
When it comes to market research, the data you gather is what truly matters. However, there are a variety of factors that go into collecting that precious data â from your research plan, to recruiting the right respondents, and recording quality audio....
Three Ways Content Analysis Can Work for You
The key to any successful market research project is finding the right fit for the data youâve gathered. While there are a number of efficient and functional formats to select from, picking the one that reflects your projectâs specific needs and desired...